# Content

The words we use in our products can make or break the user experience. In this section we’ll show you how to design content that’s clear and consistent, with a little bit of joy.

A-Z Product Glossary (opens in a new tab)
A-Z Product Glossary
Common words and phrases we use in our products
Capitalization
Capitalization
Rules and examples on capitalization usage
Error Messages
Error Messages
Create a great error message to avoid user confusion
Grammar & Mechanics
Grammar & Mechanics
Follow these simple grammar rules to make everything easier for users to understand, and help them focus on the tasks they need to get done
Inclusive Language
Inclusive Language
Be mindful of the impact of your words and language on the people interacting with your websites and products
Product Voice & Tone
Product Voice & Tone
Learn about Benevity's voice and tone, and how we use it when writing in our products
Punctuation
Punctuation
Essential tips for punctuation
Reusable Copy Library (opens in a new tab)
Reusable Copy Library
Library of approved copy you can reuse across the Benevity ecosystem
TL;DR
TL;DR
The most important things to know! If you skip all other sections, at least read this one
Writing Principles
Writing Principles
From error messages to button labels, these principles will show you how to write content that's helpful and easy to understand